Privacy Policy

1. Objective and Scope of Policy

Upverter, Inc. (“Company”, “we”, “us”, “our”) is committed to protecting your privacy. The following privacy policy describes how we collect, store, use and distribute information about our Website and service users.

Our goal is to collect, use and disclose only that information reasonably required to enable us to provide the particular product or service that you have requested, to maintain our customer/visitor lists and/or to respond to your inquiries or feedback and for other purposes further described in this Policy. If you have provided us with contact information, we will maintain the confidentiality of your contact information and use it only for the purposes for which we have collected it, unless you agree that we may disclose it to other third parties (subject to the exclusions we have listed below).

2. Acceptance of Terms

By using the Company Website (www.upverter.com) (the “Website”) and/or the Company Services further described in our Terms of Use (the “Services”), you consent to the collection and use by us of Personal Information as described in this privacy policy.

3. Collection of Information

Two types of information may be collected on the Website: Personal Information and Non-Personal Information.

"Personal Information" means personally identifiable information, such as your name, address, e-mail address, credit card information, birth date and gender. At the time of collection we will set out clearly the information that we are collecting and the purposes for which we will use it. It is always your choice whether or not to provide Personal Information. If you choose not to provide requested Personal Information, you will not be able to use certain features of the Website and/or Services and you will not be able to engage in transactions through the Website.

We collect the following information about you and your use of our Website and Services in order to create a better, more personalized experience for you:

The following is a non-exhaustive list of the main means by which the Company may collect Personal Information on this Website:

We also may receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that their use of the Personal Information conforms to applicable privacy laws.

"Non-Personal Information" means information of an anonymous nature, such as an Internet Protocol Address (IP Address), the domain used to access the Website, and the type and version of browser or operating system being used. Aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors, what pages users access or visit, average time spent on this Website, and information volunteered by the user, such as survey information, is also considered Non-Personal Information. Business contact information such as the name, title, business address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.

Non-Personal Information is collected or derived by us in the course of operating the Website and the Services. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie when you choose to visit the Website. We need this information in order to operate the Services, but we do not share it with any third parties. This policy does not restrict our use of Non-Personal Information.

“Cookies” are used by the Company to track content usage and traffic on this Website. A cookie is a feature of your web browser that consists of a text file that is placed on your hard disk by a webpage server. The Company uses cookies to help it compile aggregate statistics about usage of this Website, such as how many users visit the Website, how long users spend viewing the Website, and what pages are viewed most often. This information is used to improve the content of the Website. You can set your browser to notify you when you are sent a cookie. This gives you the chance to decide whether or not to accept it. If you disable cookies however, you may not be able to take advantage of all the features of this Website or our Services.

4. Use of Personal Information

The Company collects Personal Information mainly for the following purposes:

Your Personal Information will not be used for any purpose other than those abovementioned without your consent. The Company does not actively collect personally identifiable user information for the purpose of sale or marketing in a way that specifically identifies the individual. In other words: we don’t sell customer lists.

5. Disclosure of Information

The Company feels very strongly about keeping the Personal Information you give us confidential. We will not share the Personal Information we collect from you with any third party, except as indicated below.

From time to time we may employ third parties to help us improve our Website and to provide various services (e.g. hosting, database management, maintenance, etc.). These third parties may have limited access to databases of user information or registered member information solely for the purpose of helping us to provide such services.

[omit if inapplicable] Information you submit to the Website will be available only to users you designate as ‘friends.’ ‘Friend’ relationships on the Website are bilateral, meaning each party must approve of the friend linkage before it is enabled. You can limit the amount of your [Upverter] activity that is shared with your friends through your privacy settings. As a result, it is your responsibility to ensure that the users you transmit your Personal Information to undertake to maintain its confidentiality. In some instances, the Company will be required to temporarily store such information in order to provide you with specific services.

In some limited cases, your activity is broadcast to the wider community (e.g. showing your name as “attending” an ###). You can opt out of such broadcasts through your privacy settings.

You can choose to broadcast your activity to third party services like Facebook or Twitter, or you can opt out of doing so through your privacy settings. You have full control on what activity is broadcast to third party services such as Facebook and Twitter.

Important Exceptions

We may disclose your Personal Information to a third party without your consent if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Website users or anyone else that could be harmed by such activities. We may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with the law.

We may also disclose your Personal Information in connection with a corporate re-organization, a merger or amalgamation with another entity, or a sale of all or a substantial portion of our assets provided that the information disclosed continues to be used for the purposes permitted by this privacy policy by the entity acquiring the information.

6. Outside Parties and Sites

Through us, you may be introduced to a variety of third party vendors and websites. The privacy policies of these third parties are not under our control and may differ from ours. The use of any information that you may provide to any third party, or the use of “cookie” technology by any third party, will be governed by the privacy policy of the operator of the website that you are visiting. If you have any doubts about the privacy of the information you are providing on another website, we recommend that you contact that website directly for more information and review its privacy policy.

7. Security

The security of your Personal Information is important to us. We use commercially reasonable efforts to ensure that your Personal Information is stored and maintained in a secure environment. In particular, all Personal Information contained in messages sent when using the Services encrypted during transmission to the Company using industry standard authentication and encryption technologies. We protect the Personal Information you give us by putting it behind multiple levels of firewalls, with active intrusion detection systems.

You can help protect the security of your Personal Information. For instance, never give out your password to another person, and remember to log out of your account and close your browser window when you finish using the Website, so that other people using the same computer won't have access to your Personal Information. We will never ask you for your password in an unsolicited phone call or in an unsolicited e-mail.

8. Retention

The Company will keep your Personal Information for as long as it remains necessary for the identified purposes in Section 4 or as required by law, which may extend beyond the termination of our relationship with you.

You acknowledge and agree that if you request that your name be removed from our databases, it may not be possible to completely delete all your Personal Information due to technological and legal constraints.

9. Amendment of this Policy

If we find it necessary or desirable to change our Privacy Policy in the future, we will post an appropriate notice on the Company Website (www.upverter.com). Any change to this Privacy Policy will become effective thirty (30) days following the date the change is posted and will apply to information collected from the date of the posting of the revised privacy policy and to existing information held by the Company. The date on which the latest update was made is indicated at the top of this document. We recommend that you print a copy of this privacy policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. Your continued use of Company Website and/or Company Services signifies your acceptance of any changes to this policy.

10. Access and Accuracy

You have the right to access your Personal Information to verify the Personal Information that we have collected in respect of you. Upon receipt of your written request, we will provide you with a copy of your information. We will make every reasonable effort to keep your Personal Information accurate and up-to-date, and we will enable you to revise the Personal Information as appropriate. Having accurate Personal Information about you enables us to give you the best possible service.

You can help us ensure the accuracy of the data we hold about you by keeping us informed of any changes such as a change of address or telephone number. If you would like to access your information, or if you find any errors in our information about you, or if you have any questions, comments, or suggestions about this privacy policy or the Company’s privacy practices that were not answered here please contact us at

24 Phoebe Street
Toronto, ON M5T 2Z3
415-741-2794

The Company will endeavor to deal with all such requests for access and modifications in a timely manner.

11. Additional Privacy Protections for Children

The Company joins the industry in recognizing that children, including young teens, may not be able to make informed choices about Personal Information requested online. Accordingly, the Company does not target children or teenagers (younger than eighteen years of age) for collection of information online. The Company does not solicit or collect Personal Information targeted at children and teenagers under eighteen. In addition, the Company will encourage children to seek the consent of their parents before providing any information about themselves or their households to anyone on the Internet.



LAST UPDATE: March 20, 2011