Our goal is to collect, use and disclose only that information reasonably required to enable us to provide the particular product or service that you have requested, to maintain our customer/visitor lists and/or to respond to your inquiries or feedback and for other purposes further described in this Policy. If you have provided us with contact information, we will maintain the confidentiality of your contact information and use it only for the purposes for which we have collected it, unless you agree that we may disclose it to other third parties (subject to the exclusions we have listed below).
Two types of information may be collected on the Website: Personal Information and Non-Personal Information.
"Personal Information" means personally identifiable information, such as your name, address, e-mail address, credit card information, birth date and gender. At the time of collection we will set out clearly the information that we are collecting and the purposes for which we will use it. It is always your choice whether or not to provide Personal Information. If you choose not to provide requested Personal Information, you will not be able to use certain features of the Website and/or Services and you will not be able to engage in transactions through the Website.
We collect the following information about you and your use of our Website and Services in order to create a better, more personalized experience for you:
The following is a non-exhaustive list of the main means by which the Company may collect Personal Information on this Website:
We also may receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that their use of the Personal Information conforms to applicable privacy laws.
"Non-Personal Information" means information of an anonymous nature, such as an Internet Protocol Address (IP Address), the domain used to access the Website, and the type and version of browser or operating system being used. Aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors, what pages users access or visit, average time spent on this Website, and information volunteered by the user, such as survey information, is also considered Non-Personal Information. Business contact information such as the name, title, business address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.
Non-Personal Information is collected or derived by us in the course of operating the Website and the Services. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie when you choose to visit the Website. We need this information in order to operate the Services, but we do not share it with any third parties. This policy does not restrict our use of Non-Personal Information.
The Company collects Personal Information mainly for the following purposes:
Your Personal Information will not be used for any purpose other than those abovementioned without your consent. The Company does not actively collect personally identifiable user information for the purpose of sale or marketing in a way that specifically identifies the individual. In other words: we don’t sell customer lists.
The Company feels very strongly about keeping the Personal Information you give us confidential. We will not share the Personal Information we collect from you with any third party, except as indicated below.
From time to time we may employ third parties to help us improve our Website and to provide various services (e.g. hosting, database management, maintenance, etc.). These third parties may have limited access to databases of user information or registered member information solely for the purpose of helping us to provide such services.
[omit if inapplicable] Information you submit to the Website will be available only to users you designate as ‘friends.’ ‘Friend’ relationships on the Website are bilateral, meaning each party must approve of the friend linkage before it is enabled. You can limit the amount of your [Upverter] activity that is shared with your friends through your privacy settings. As a result, it is your responsibility to ensure that the users you transmit your Personal Information to undertake to maintain its confidentiality. In some instances, the Company will be required to temporarily store such information in order to provide you with specific services.
In some limited cases, your activity is broadcast to the wider community (e.g. showing your name as “attending” an ###). You can opt out of such broadcasts through your privacy settings.
You can choose to broadcast your activity to third party services like Facebook or Twitter, or you can opt out of doing so through your privacy settings. You have full control on what activity is broadcast to third party services such as Facebook and Twitter.
We may disclose your Personal Information to a third party without your consent if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Website users or anyone else that could be harmed by such activities. We may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with the law.
The security of your Personal Information is important to us. We use commercially reasonable efforts to ensure that your Personal Information is stored and maintained in a secure environment. In particular, all Personal Information contained in messages sent when using the Services encrypted during transmission to the Company using industry standard authentication and encryption technologies. We protect the Personal Information you give us by putting it behind multiple levels of firewalls, with active intrusion detection systems.
You can help protect the security of your Personal Information. For instance, never give out your password to another person, and remember to log out of your account and close your browser window when you finish using the Website, so that other people using the same computer won't have access to your Personal Information. We will never ask you for your password in an unsolicited phone call or in an unsolicited e-mail.
The Company will keep your Personal Information for as long as it remains necessary for the identified purposes in Section 4 or as required by law, which may extend beyond the termination of our relationship with you.
You acknowledge and agree that if you request that your name be removed from our databases, it may not be possible to completely delete all your Personal Information due to technological and legal constraints.
You have the right to access your Personal Information to verify the Personal Information that we have collected in respect of you. Upon receipt of your written request, we will provide you with a copy of your information. We will make every reasonable effort to keep your Personal Information accurate and up-to-date, and we will enable you to revise the Personal Information as appropriate. Having accurate Personal Information about you enables us to give you the best possible service.
24 Phoebe Street
Toronto, ON M5T 2Z3
The Company will endeavor to deal with all such requests for access and modifications in a timely manner.
The Company joins the industry in recognizing that children, including young teens, may not be able to make informed choices about Personal Information requested online. Accordingly, the Company does not target children or teenagers (younger than eighteen years of age) for collection of information online. The Company does not solicit or collect Personal Information targeted at children and teenagers under eighteen. In addition, the Company will encourage children to seek the consent of their parents before providing any information about themselves or their households to anyone on the Internet.
LAST UPDATE: March 20, 2011